Discover the Joy of drinking wine the way the Italians do. When in Rome’s Primitivo is THE quintessential Italian red wine. Crafted with passion and care, this robust, chocolatey Primitivo embodies the spirit of Italian winemaking and will transport you straight to the sun-kissed vineyards of Italy.
Primitivo Grapes – known outside Italy as Zinfandel - from the rolling hills of Southern Italy yield a wine that’s both delicious and exceptional. Its traditional winemaking techniques and award-winning heritage make it a standout choice. With each sip, you’ll taste the rich flavours and aromatic notes that reflect centuries of Italian craftsmanship.
This elegant wine is a perfect pairing for various occasions. Whether you’re picnicking in the park or dining with friends, When in Rome’s Primitivo complements a range of dishes.

Try it with hearty pasta dishes, grilled meats, or aged cheeses. Its smooth texture and refined bouquet enhance the dining experience, making it a delightful companion for any meal.

When in Rome cares about our planet. The comes in low-carbon, eco-friendly packaging, and carries our carbon footprint on every product. When in Rome is proud to be a B Corp. All their wine is Vegan and sustainably crafted, it’s a choice you can feel good about. This Italian Primitivo wine is packed using sustainable energy. The cardboard bottle uses 6 x Less C02 than a single use glass bottle