A warm amber colour with aromas of sweet vanilla, this is a smooth, full-bodied whiskey, with flavours of orange, brown sugar and spice, and a long rich finish.

Jack Daniel registered his distillery in 1866, making it the oldest registered distillery in the United States. It's here in Lynchburg that every drop of Jack Daniel's Tennessee Whiskey is still produced and bottled today.

During its 150 year history, Jack Daniel's has won numerous gold medals around the world. Its success can be put down to the unique way in which the famous 'Old No.7' brand is made, the same way it always has - using the finest corn, rye and barley malt; pure, iron-free water from the Cave Spring in the Distillery hollow; being mellowed through 10 feet of sugar maple charcoal; and aged in hand-crafted charred oak barrels.

It is this unique way of making whiskey and the extra steps such as charcoal mellowing that makes Jack Daniel's what it is - a smooth sipping Tennessee whiskey and not a bourbon.